Wednesday, April 6, 2016
Photo: Alaska Airlines
Alaska Airlines announced its plan to merge with Virgin America in a cash deal of about $2.6 billion, and is now set to become the premier airline for people on the West Coast to bring outstanding customer service and low fares.
This change will significantly enhance Alaska Airlines presence in Los Angeles and San Francisco along with all of the other destinations that Virgin America serviced. Expanding its hubs to now include Seattle, San Francisco, Los Angeles, Anchorage, Alaska, and Portland, Oregon.
It is now officially the fifth most popular U.S. airline based on traffic. So no worries you will still be able to receive those wonderful perks because it was also revealed that Virgin America Elevate members will now be able to enjoy the Alaska Airlines Mileage Plan.
And although many people associate Virgin America with Richard Branson, in his latest blog post he states, “I would be lying if I didn’t admit sadness that our wonderful airline is merging with another. Because I'm not American, the US Department of Transportation stipulated I take some of my shares in Virgin America as non-voting shares, reducing my influence over any takeover. So there was sadly nothing I could do to stop it.”
Now Alaska Airlines started back in 1932 and since then has evolved into the company it is today. Even though JetBlue also made a bid to buy the company, Virgin America who only began in 2007 had a vision of the future that aligned more with what Alaska Airlines has embraced in their culture over the years.
In a recent blog post Alaska Airlines CEO Brad Tilden said, “Our two airlines are known for our award-winning customer service and low fares, and as we move forward as one, we intend to keep it that way, together we will continue to deliver the blend of performance and care that we are known for.”
For the latest updates on this story and more travel news, join our platinum passport now to always stay connected. But for now take a closer look at the new route map and Alaska Airlines CEO Brad Tilden's remarks on the acquisition of Virgin America.
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